Chroma is the exclamation point on the final phase of The North End neighborhood. It is nestled at the southeast end of the neighborhood in a sort of private alcove of the community. Chroma shares all of the magnificent amenities available to The North End residents with the added complement of its own roof terrace and very pet friendly mission to make every resident, furry or otherwise, comfortable and happy!

Chroma is the purity of color, and it’s freedom from white or gray. Consider Chroma home to many lifestyle hues with distinctive quality, perfected living spaces and unique touches throughout. It is designed to be a home where you define your lifestyle color and boast your attitude. The ultimate space for self-expression!

In-Home Amenities

The North End offers fantastic in-home features…something for everyone. The community has a variety of floorplans, each designed with consideration towards HOW YOU LIVE. While there are nuances in each building at the community, the standard throughout is LUXURY. From the stain-less steel appliances to the high-end countertops, each interior appointment was made with a high level of detail. These apartments live much more like condominiums, while still offering the freedom of renting.


Windows / Insulated Glass: Low-E glass is standard at the North End. This energy efficient glass ensures year-round savings and comfort by optimizing the sun’s heat and a home’s heating and cooling systems. In the summer, Low-E keeps a home cool and comfortable by rejecting the sun’s heat and damaging rays. In the winter, Low-E glass helps a home stay warm by reflecting heat back into the rooms.

Stainless Steel Appliances: Energy Star Appliances throughout, including washer/dryer sets with advanced a cold wash cycle, numerous wash actions and moisture settings.

High End Countertops: You will find a mix of luxury quartz countertops chosen to highlight the North End kitchen spaces, The countertops offer long-term benefits to the environment, as they do not require quarrying. The materials are highly non-porous to ensure there is no place for bacteria to hide. In addition, the material’s strength and resistance to staining and damages means there will be no unnecessary material replacements in the future.

Roller Shades: Roller Shades are designed to deal with heat and glare. Living Rooms and Kitchens at the North End have a lighter shade, allowing more light to naturally filter through, while in the bedrooms, roller shades are darker to insulate sleeping spaces from light and glare.

Unit Floor Plans

Click to check availability/pricing

Description Img PDF  
1A6 studio 1 bath Image PDF
1B6 studio 1 bath Image PDF
1C6 1 Bdr 1 bath Image PDF
1D6 1 Bdr 1 bath Image PDF
1E6 1 Bdr 1 bath Image PDF
1F6 1 Bdr 1 bath Image PDF
1G6 1 Bdr 1 bath Image PDF
1H6 1 Bdr 1 bath Image PDF
2A6 2 Bdr 2 bath Image PDF
2B6 2 Bdr 2 bath Image PDF
2C6 2 Bdr 2 bath Image PDF
2D6 2 Bdr 2 bath Image PDF


Contact / Request Info

Contact Info

1551 N Water Street
Milwaukee, WI 53202

Phone: 414.214.2750
Visit for more details about the neighborhood!

Open House Hours

Open Monday thru Thursday: 9am - 6pm
Open Friday: 8am - 5pm
Open Saturday: 10am - 5pm
Open Sunday: 12pm - 5pm

Quick Contact

Get in Touch. Please feel free to contact us via the form below. We promise to reply to you as soon as we can


The marker shows where Chroma is located.